Rubik’s Clubwich
Thought we needed a smile after the seriousness of creativity from Chaos.Came across this blog Insane Wiches, Insane Sandwich Fun, from which I’ll share a few good ones. He (or she?) is on Twitter as well: @insanewich, but not very communicative.
Dadwich
And finally this very clever
Wino Sandwich
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Let Chaos Inspire you – Grab a Sneak Preview
Actually if you are really curious to know into what direction fashion, style, architecture, design, hotels, marketing, advertizing and many more topics are moving: Trendhunter offers you a daily one stop opportunity to remain up to date.
Like me, you could consider to become a free member and enjoy the thrill of a hyper trendy and creative community.
Being part of that community enables me to share with you a sneak preview of a very interesting upcoming book by the chief of the tribe, Jeremy Gutsche, Exploiting Chaos.
Jeremy is becoming one of the trend gurus by his own of this era. More than 30,000 members of the community contribute he skillfully knitted together contribute trends to the TrendHunter site. Like no one else Jeremy has his finger on the pulse of the crowds, or the tribes like Seth Godin likes to call us. He offers great insight and a chance to reflect on the near future.
DID YOU KNOW THAT Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. That’s where EXPLOITING CHAOS comes in…Read in the Sneak Preview about the fast changes that affect big companies and how small entrepreneurs were and will be able to thrive on new ideas.
The book will be available in the bookstores from September 1, 2009.
You can now download a 45 page Sneak Preview for free!
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iFly – KLM Royal Dutch Airline’s new interactive online multimedia Inflight Magazine (Dutch Design 48)
Recently, after a testing 6 months with 3 numbers, KLM Royal Dutch Airlines has launched number 4 of its interactive multimedia on-line in-flight magazine iFly. It is available in the Dutch and English language.
It is not KLM’s intention to scrap the paper magazine (yet?), but it is an interesting experiment. The topic presented to the viewer are based on the viewers behavior and interests, for instance the time a viewer spends on a certain topic.
An very interesting format for future blogs and hotel sites as well. Media gurus love the clickrate and time spent on the site….
Update.
I was a bit surprised not having found more on the subject.
Then I found this post of Junta42.com.
After each new issue they send an e-mail to their subscribers.
* After their third issue, KLM has found that iFly is their best marketing tool ever used to sell repeat tickets.
* The average reader spends 20 minutes reading the magazine.
* 20% read the entire magazine.
* Frequent flyers are heavy users of the magazine.
* The click-through rate of iFly is higher than any other online campaign from KLM.
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