Best Western UK has initiatated last week a campaign to ask hoteliers to give away freen internet access to their guests.
A petition has been launched and can be viewed on Facebook and on a separate website hosted by Best Western. 42 people have signed the petition online which seems a bit low considering how big this hotel brand is and also how many guests stay at their 270 hotels across Great Britain.
The hotel chain reckons that free internet access in their hotels will save their customers more than £28million annually and now wants other hotels to do exactly the same to help the British economy.
A petition has been launched and can be viewed on Facebook and on a separate website hosted by Best Western. 42 people have signed the petition online which seems a bit low considering how big this hotel brand is and also how many guests stay at their 270 hotels across Great Britain.
The hotel chain reckons that free internet access in their hotels will save their customers more than £28million annually and now wants other hotels to do exactly the same to help the British economy.
After studying the latest figures released by acclaimed industry market research organisation BDRC,
Best Western believes that if all major hotel groups offered free
Internet it could save businesses an incredible £1,431,000,000 in the UK
every year.
The astonishing figure is based on BDRC statistics which show there were 106 million room nights for business travellers in the UK during 2010, with an average hotel Internet charge of £13.50 per visit.
The average frequent business customer stays away at UK hotels 11 times per year. According to the same BDRC statistics, meaning an average saving to each business person of £197.89 per year.
Tim Wade, Head of Marketing at Best Western, says: “At Best Western we already offer free Internet as standard for all our guests. Based on the average cost of £13.50 for per-visit use of hotel Internet during hotels stays, we calculate we are saving each guest almost £200 and overall our guests are saving a substantial £28 million every year."
“Imagine if this was standard across the entire UK hotel industry. It would add up to a huge saving for businesses that routinely have to pay anything up to £18 every time one of their executives stays at hotel and needs to access the Internet for work.
“We are hugely committed to this. We are hoping our lead, and the success we have seen by introducing free Internet across our entire portfolio of hotels, can be replicated in hotel groups up and down the nation. It would be a massive boost for the hospitality industry and for UK business in general.”
Tim Sander, Research Director at BDRC Continental and editing author of the annual British Hotel Guest Survey added; “'The importance of the Internet offering in hotels has surged in recent years. For business travellers it has developed into a hygiene factor with guests stating that the provision of the Internet is important when choosing a hotel.
'But how much is the consumer prepared to pay for Internet? £5 seems to be a threshold in the business market at the moment but even at this price point the odds of buying or not are fairly balanced which implies that they would prefer to get it for free. Hotels still try to squeeze revenue for the Internet out of guests but this could have some very damaging consequences, as for around half of all business travellers free Internet is more important than staying with their 1st choice brand, assuming location and cost factors are satisfied. It appears to be an opinion changing product attribute and clearly gives a competitive edge. That some brands have actually retracted their free Internet recently and started charging for it seems crazy.'
The astonishing figure is based on BDRC statistics which show there were 106 million room nights for business travellers in the UK during 2010, with an average hotel Internet charge of £13.50 per visit.
The average frequent business customer stays away at UK hotels 11 times per year. According to the same BDRC statistics, meaning an average saving to each business person of £197.89 per year.
Tim Wade, Head of Marketing at Best Western, says: “At Best Western we already offer free Internet as standard for all our guests. Based on the average cost of £13.50 for per-visit use of hotel Internet during hotels stays, we calculate we are saving each guest almost £200 and overall our guests are saving a substantial £28 million every year."
“Imagine if this was standard across the entire UK hotel industry. It would add up to a huge saving for businesses that routinely have to pay anything up to £18 every time one of their executives stays at hotel and needs to access the Internet for work.
“We are hugely committed to this. We are hoping our lead, and the success we have seen by introducing free Internet across our entire portfolio of hotels, can be replicated in hotel groups up and down the nation. It would be a massive boost for the hospitality industry and for UK business in general.”
Tim Sander, Research Director at BDRC Continental and editing author of the annual British Hotel Guest Survey added; “'The importance of the Internet offering in hotels has surged in recent years. For business travellers it has developed into a hygiene factor with guests stating that the provision of the Internet is important when choosing a hotel.
'But how much is the consumer prepared to pay for Internet? £5 seems to be a threshold in the business market at the moment but even at this price point the odds of buying or not are fairly balanced which implies that they would prefer to get it for free. Hotels still try to squeeze revenue for the Internet out of guests but this could have some very damaging consequences, as for around half of all business travellers free Internet is more important than staying with their 1st choice brand, assuming location and cost factors are satisfied. It appears to be an opinion changing product attribute and clearly gives a competitive edge. That some brands have actually retracted their free Internet recently and started charging for it seems crazy.'
No comments:
Post a Comment