IOEX unveils seminar programme

IOEX (International Outdoor Event Expo) has unveiled a heavyweight seminar programme for its inaugural year, setting out a plan to cover the worlds of sports, music and experiential production over three days in ExCeL London, 6^th – 8^th March 2012.
Mark Gordon, Sales Director for IOEX explained:
“The seminar programme has been designed around the issues picked up on in IOEX’s industry investment survey with overriding themes including how to use emerging technologies in the different sectors, case studies showcasing solutions to common problems such as contingency planning and interactive sessions with dedicated networking afterwards.”
Tuesday 6^th March 2012
Seminars include ‘Building projection – make the world move’ where established digital agencies, including Pod Bluman from Bluman Associates, Ross Ashton from Projection Studio and Brad Alexander from LCI Production Ltd share their top tips on how to use cutting edge building projection. ‘How to ensure you carry on the conversation’ hears from experiential and social media experts The Circle Agency’s Winston Murray discussing how to give events and brands a strong presence in the realms of social media.

For venues and suppliers looking to maximise their event tenacity ‘Beyond the core’ invites you to learn from Elliott Moore of Brighton’s Amex Community Stadium about how to extend a venue’s appeal into new event verticals.
Stepping out into the global market is a bold move so IOEX visitors will have the chance to learn from Joe O’Neill from the Arena Group and Lisa Ryan from EFM who have done it before in ‘Are you ready for the global market?’ Themes include branding continuity, crossing customs, laws and regulations and the debate on using local suppliers or taking your trusted people with you.
Wednesday 7^th March 2012
Lord Shaftsbury leads an interactive session ‘British Estates as Event Venues & Promoters’ centred on how to transform an estate into an event space. With Shaftesbury Estates gearing up to open to the public for the first time, the panel of experts will share their experience and discuss how to make the best use of a unique event space.
‘Cashless payments and ticketing on the festival scene’ is the future of transactions in the live music space so learn from the companies that are making them, the festivals using them and the brands keen to put their name to them. There will also be a chance to hear exciting predications for the future with Inteletix’s Serge Grimaux and Stephen O’Reilly from Mobile Roadie.
PSA Chairman and event planning and compliance consultant James Cobb will be on hand to host ‘Houston! – Effective management and contingency planning for festivals’ with expert comment from Jim Gaffney from Mojo Barriers, Simon James from the Event Safety Shop, Richard Douglas, from Show and Event Security and Roskilde Festival Manager Henrik Bondo Neilsen.
Thursday 8^th March 2012
In the world of experiential and brands, it’s all about engagement with your core audience and how to stand out from the crowd utilising the snazziest technology and the freshest venues.
Explore the world of brand and event sponsorship from all angles, discussing what is needed and how decisions are made with Julia Bruns from agency Our Kid Brother, Chris Smith Head of Sponsorship at AEG and Jade Garrow from Boxfresh.
‘The F Factor, What do families look for at events?’ invites visitors to learn from family engagement specialist Carrie Longton of umsnet and Lollibop festival organisers Continental Drifts about how to appeal to audiences of all ages.
RPM’s Rory Sloan and Chris Walsh present ‘Ensuring Experiential Success with the Rules of Engagement’ for brands to discover how they can achieve true consumer engagement in the live event space. Learn from inspirational campaigns where real engagement has been achieved and discover RPM’s 5 Rules of Engagement.
IOEX takes place alongside the co-located international Confex with a dedicated focus on the outdoor event industry. The three day seminar programme reflects that by providing insight into the three major sectors of outdoor events with sports focused discussion on day one, live music on day two and experiential on day three.