Olympia 125th
The first of these is by Rob Ryan, who is famed for his intricate cut outs and screen prints. His work highlights the ornate barrel roof and references the first event to take place at Olympia; the Hippodrome Circus.
Rob Ryan said: “At an exhibition the Grand Hall is full of busy little streets of shops and then you look up! The vast and grand light-filled giant cavity is impressive. I remember watching military tattoos on TV in the seventies as a child, with hundreds of sea cadets running around with cannons and balancing on top of each other. My design for my Olympia poster stems from these memories.”
This will be closely followed by Sir Peter Blake’s interpretation of the iconic venue. Sir Peter’s work includes On the Balcony and the record sleeve of The Beatles’ Sgt Pepper’s Lonely Hearts Club Band both of which helped establish him as the Godfather of British Pop Art.
Sanna Annukka is a half Finnish, half English illustrator & printmaker and will be creating her vision later in the year. She is one of Marimekko’s regular designers, produces her own home-wares range whilst collaborating with the likes of British Vogue and Apple.
All of the artwork will feature in an advertising campaign in selected event industry titles, on the Olympia website, and produced as limited edition posters.
EC&O has worked on the project with branding and design agency Form and will unveil further developments during the coming months.
Tom Lambregts, EC&O head of marketing said: “We are truly honoured to be working with such illustrious figures in the art world. Over the last 125 years Olympia has proved itself more than simply a venue. It’s a cultural institution that has hosted every type of event imaginable, and is adored by the nation. This campaign, along with the opening of the West Hall, marks the start of what is to be a momentous year for Olympia and the UK event industry.”
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