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An Unhappy Guest used to tell 3 Others – Now he tells 3 Million Others

Guest review management is becoming more and more important than advertising or direct marketing.
clipped from www.hotelnewsresource.com
The role of user-generated reviews is exploding. TripAdvisor(TM) attracts nearly 30 million monthly visitors and 88% of these visitors are influenced by content they read. Word-of-mouth adds a layer of credibility and is more effective than other more formal forms of promotion.
Market Metrix research has demonstrated that beyond the additional revenue that repeat customers provide, their word-of-mouth communications translate into significant profits for the hotel. In one example the positive word-of-mouth from a happy customer was worth $1,559 in profit for an upscale hotel.
Who reads hotel reviews?
Luxury guests (25%) and Timeshare guests (23%) were more likely to read a review before purchase, perhaps due to the variability among these properties.
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Maarten Baas Youngest Designer of the Year at Design Miami (Dutch Design 50)

September 24, 2009 · 0 comments
in Design,Dutch Design
Excellent!
clipped from design.nl
design.nl
Design Miami/ presents Designer of the Year Award to Maarten Baas
Maarten Baas is the youngest designer to receive the Design Miami/ Designer of the Year Award. New work commissioned for the award along with a theatrical retrospective will be presented in Miami later this year.
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Self Portrait Chair by Ka-Lai (Dutch Design 49)

September 24, 2009 · 0 comments
in 101 Happy Hotelier,Blogging,Dutch Design,Web 2.0
Dang! and then you go wrong. With Clipmarks you can post in one go to various blogs…you have to unmark the box when you don’t want to publish to every blog you author. LOL
Kah Lai is a designer who just graduated from the Dutch design school in Utrecht.
clipped from www.kalaichan.nl
kalaichan_selfportrait
Selfportrait
“Selfportrait’ is a graduation project based on the emotions and suppressed feelings what Ka-Lai has experienced. The chair expresses the designer’s own personality and character.
“In the past I have always found myself to be a quiet and introvert person. I suppressed my own emotions and didn’t dare to show my feelings to other people. I was afraid that people will find me weird if I show them the real me. It felt like there was something growing on me what gets bigger and bigger like a tumor.I always tend to hide away my personality, but on the other hand I wanted nothing more but to open up and just be myself.”
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The new Wally – Hermes Yacht

September 24, 2009 · 2 comments
in Yachts and Yachting
Wally + Hermes Yachts = WHY…
clipped from www.thedesignblog.org
Living on water, ‘WHY’ Not!
why18
why05
why01


why08
why09
why13
why11

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