Guest review management is becoming more and more important than advertising or direct marketing.
clipped from www.hotelnewsresource.com |
The role of user-generated reviews is exploding.
TripAdvisor(TM) attracts nearly 30 million monthly visitors and 88% of
these visitors are influenced by content they read. Word-of-mouth adds a
layer of credibility and is more effective than other more formal forms
of promotion. |
Market Metrix research has demonstrated that beyond the
additional revenue that repeat customers provide, their word-of-mouth
communications translate into significant profits for the hotel. In one
example the positive word-of-mouth from a happy customer was worth
$1,559 in profit for an upscale hotel. |
Luxury guests (25%) and Timeshare guests (23%) were
more likely to read a review before purchase, perhaps due to the
variability among these properties. |
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Maarten Baas Youngest Designer of the Year at Design Miami (Dutch Design 50)
in Design,Dutch Design
Excellent!
clipped from design.nl |
Design Miami/ presents Designer of the Year Award to Maarten Baas
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Maarten Baas is the youngest designer to receive the
Design Miami/ Designer of the Year Award. New work commissioned for the
award along with a theatrical retrospective will be presented in Miami
later this year.
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Self Portrait Chair by Ka-Lai (Dutch Design 49)
in 101 Happy Hotelier,Blogging,Dutch Design,Web 2.0
Dang! and then you go wrong. With Clipmarks you can post in one go to
various blogs…you have to unmark the box when you don’t want to publish
to every blog you author. LOL
Kah Lai is a designer who just graduated from the Dutch design school in Utrecht.
clipped from www.kalaichan.nl |
“Selfportrait’ is a graduation project based on the emotions
and suppressed feelings what Ka-Lai has experienced. The chair expresses
the designer’s own personality and character.
“In the past I have always found myself to be a quiet and introvert
person. I suppressed my own emotions and didn’t dare to show my feelings
to other people. I was afraid that people will find me weird if I show
them the real me. It felt like there was something growing on me what
gets bigger and bigger like a tumor.I always tend to hide away my
personality, but on the other hand I wanted nothing more but to open up
and just be myself.”
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The new Wally – Hermes Yacht
in Yachts and Yachting
Wally + Hermes Yachts = WHY…
clipped from www.thedesignblog.org |
Living on water, ‘WHY’ Not!
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