Interstate Launches New Global Corporate Identity, Logo and Website

The rebranding initiative was undertaken to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint. Interstate Hotels & Resorts (www.interstatehotels.com) has unveiled its new global corporate identity, logo and website. The new imaging was revealed internally to the Company’s 1,200 corporate and hotel leadership teams at its Global Leadership Conference last week. The rebranding initiative was undertaken to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint. “We hold a unique position in our industry that separates us from our competitors. The new logo graphically expresses our brand strategy, vision and mission to internal and external audiences and serves to integrate a consistent brand in all regions across the globe.” “The new Interstate Hotels & Resorts’ identity reflects and unites our global reach, strength, world-class operations and leadership position in the industry,” said Jim Abrahamson, Interstate’s chief executive officer. “We hold a unique position in our industry that separates us from our competitors. The new logo graphically expresses our brand strategy, vision and mission to internal and external audiences and serves to integrate a consistent brand in all regions across the globe.” The new logo features a stylized globe with an “I” in the center. The logo pallette features a dark vibrant blue and distinguished dark gray against a white background. The logo will be deployed along with the company’s positioning statement, “Our Experience, Your Success,” that capsulizes the company’s proficiency, depth, personalized attention, and proprietary systems which drive results for owners. Each region where Interstate operates will have its own version of the logo, including Russia, China, India and Europe. Along with a new logo, Interstate has launched a new website, www.interstatehotels.com, resulting in a refreshed design that expresses the Company’s rebranding and positioning strategy, with an enhanced focus on Interstate’s worldwide hotel management resources, depth of experience, and the advantages of Interstate management services to owners and developers. Interstate Hotels & Resorts, Inc., a wholly-owned subsidiary of a 50/50 joint venture between subsidiaries of Thayer Lodging and Jin Jiang, is the largest and leading U.S.-based global hotel management company, operating branded full- and select-service hotels and resorts, conference centers and independent hotels worldwide. Interstate and its affiliates manage and/or have ownership interests in nearly 400 hotels with more than 70,000 rooms in North America, Europe and Asia-Pacific. The Company has ownership in 58 of those hotels, including six wholly owned hotels. In addition, Interstate has executed agreements to manage 36 hotels with over 6,500 rooms under construction or development throughout the world. Logos, product and company names mentioned are the property of their respective owners.