Hotels Generating More Revenue Per Room for Remainder of 2012

Revenue per available room (RevPAR) for hotels nationwide is tracking ahead 7.9 percent, based on 2012 reservations on the books compared to a year ago. This is the highest increase in more than six months, according to data from TravelClick’s March 2012 North American Hospitality Review (NAHR). The March NAHR looks at group sales and individual reservations for hotel stays that are booked by March 2012 for the calendar year (January 2012-December 2012). Group business is driving both occupancy and average daily rate (ADR) growth. Group committed occupancy (which is based on contracted group blocks) on the books through the end of 2012 is up 5.1 percent compared to the same time last year. Group ADR, based on group reservations, is showing a strong increase of 4.9 percent over the same time last year. The transient segment – consisting of individual business and leisure travelers – is showing a 2.8 percent increase in occupancy and a 4.9 percent increase in ADR as compared to last year. Within this segment, business demand is up 2.3 percent with an ADR increase of 5.0 percent, while leisure demand is up 4.2 percent with an ADR increase of 4.8 percent compared to last year. “TravelClick data shows that hotels nationwide are now experiencing growth in occupancy and ADR across all major segments.” said Tim Hart, executive vice president, enterprise services at TravelClick. “These strong fundamentals give hotels significant opportunity to maximize their revenues by targeting and winning those customers that deliver the highest value to them.” Overall, committed occupancy (group and transient combined) is up 4.1 percent year-over-year. ADR is up 4.9 percent. First Quarter 2012 Review (January 2012 – March 2012) RevPAR for the first quarter is currently up 4.7 percent and ADR is up 3.9 percent compared to the same time last year. The transient segment is driving ADR growth with an increase of 3.9 percent, with group ADR up 4.0 percent for the quarter. For March specifically, committed occupancy is up 2.3% and RevPAR is up 9.3 percent compared to March 2011. Group committed occupancy is up by 2.9 percent and transient occupancy is up 1.8 percent, compared to last year. ADR for March shows significant growth of 5.6 percent. Second Quarter 2012 Outlook (April 2012 – June 2012) Committed occupancy is looking strong for the second quarter, up 5.4 percent over last year. ADR continues to strengthen, improving 7.7 percent over last year, based on reservations currently on the books for the quarter. About TravelClick, Inc. TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, London, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on www.twitter.com/TravelClick and www.facebook.com/TravelClick. About the TravelClick North American Hospitality Review The TravelClick North American Hospitality Review is based on reservation and committed group sales data by hotel companies participating in TravelClick’s MarketVision Demand Position Product. The data is collected in 25 major North American Markets, representing 202 million annual room nights and $27 billion in annual room revenue. TravelClick is the only business intelligence provider that provides comprehensive forward-looking data, based on real bookings, to hoteliers around the globe. Logos, product and company names mentioned are the property of their respective owners.