I have been very surprised to see how a well-designed product can
disrupt the conventions of a boring product such as headphones.
Electronics usually become redundant and out of touch within months because of new features that brands try to sell us all the time (TV, HiFi, Phones...). When it comes to headphones, it is more difficult as it only serves up to 3 functionalities: listening privately your music, cancelling noise around you and being fashioned. This last aspect was totally ignored for decades and now we can see two leading brands that were not in the market a few years ago: Beats by Dr. Dre and SkullCandy.
These two brands took a dull product and made it ‘In” and interesting by disrupting what we knew. Red became fashionable.
Electronics usually become redundant and out of touch within months because of new features that brands try to sell us all the time (TV, HiFi, Phones...). When it comes to headphones, it is more difficult as it only serves up to 3 functionalities: listening privately your music, cancelling noise around you and being fashioned. This last aspect was totally ignored for decades and now we can see two leading brands that were not in the market a few years ago: Beats by Dr. Dre and SkullCandy.
These two brands took a dull product and made it ‘In” and interesting by disrupting what we knew. Red became fashionable.
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