I have been very surprised to see how a
well-designed product can disrupt the conventions of a boring product
such as headphones.
Electronics usually become redundant and out of touch within months because of new features that brands try to sell us all the time (TV, HiFi, Phones...). When it comes to headphones, it is more difficult as it only serves up to 3 functionalities: listening privately your music, cancelling noise around you and being fashioned. This last aspect was totally ignored for decades and now we can see two leading brands that were not in the market a few years ago: Beats by Dr. Dre and SkullCandy.
These two brands took a dull product and made it ‘In” and interesting by disrupting what we knew. Red became fashionable.
Big overhead phones have to be visible from a distance. We want to make sure everyone notice the color, the logo and how cool we look. I keep thinking what if the hotel industry took this way of thinking when they re-design what we already experience in hotels rooms and surprise us. Does the Wow factor only applies to brands like W Hotels or smart hoteliers like The Seven or Citizen M. Do you really need to have a lot of money to rethink what a hotel room should be in the future?
Standard rooms with International brands like Holiday Inn, Premier Inn, Novotel are boring but it's OK because they try to reach a worldwide audience and disrupt to the minimum the everyday traveller.
But if you are independent, surely you should stay away from these models and look up more to products like Yotel or Le Citizen and be creative. Travellers remember much more unique products and tend to talk about them with their peers (word of mouth, review sites, Facebook, Facebook, YouTube, Flickr)
So re-think about your hotel room. Change the décor. Change the setting. And share your picture of your new designed room to guillaume@hotel-blogs.com .
I will make sure your contributions are shared on our Facebook wall and that the winner with the most votes gets some free advertising on HotelBlogs.
Each entry has to mention your hotel name, location and if possible your Twitter or Facebook name.
Electronics usually become redundant and out of touch within months because of new features that brands try to sell us all the time (TV, HiFi, Phones...). When it comes to headphones, it is more difficult as it only serves up to 3 functionalities: listening privately your music, cancelling noise around you and being fashioned. This last aspect was totally ignored for decades and now we can see two leading brands that were not in the market a few years ago: Beats by Dr. Dre and SkullCandy.
These two brands took a dull product and made it ‘In” and interesting by disrupting what we knew. Red became fashionable.
Big overhead phones have to be visible from a distance. We want to make sure everyone notice the color, the logo and how cool we look. I keep thinking what if the hotel industry took this way of thinking when they re-design what we already experience in hotels rooms and surprise us. Does the Wow factor only applies to brands like W Hotels or smart hoteliers like The Seven or Citizen M. Do you really need to have a lot of money to rethink what a hotel room should be in the future?
Standard rooms with International brands like Holiday Inn, Premier Inn, Novotel are boring but it's OK because they try to reach a worldwide audience and disrupt to the minimum the everyday traveller.
But if you are independent, surely you should stay away from these models and look up more to products like Yotel or Le Citizen and be creative. Travellers remember much more unique products and tend to talk about them with their peers (word of mouth, review sites, Facebook, Facebook, YouTube, Flickr)
So re-think about your hotel room. Change the décor. Change the setting. And share your picture of your new designed room to guillaume@hotel-blogs.com .
I will make sure your contributions are shared on our Facebook wall and that the winner with the most votes gets some free advertising on HotelBlogs.
Each entry has to mention your hotel name, location and if possible your Twitter or Facebook name.
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