Luxury hotel group Four Seasons Hotels &
Resorts is kicking off 2012 with a new look; after 15 years, Four
Seasons will launch a new website complete with social media tabs, a
personalized log-in option, and unique content specific to individual
hotels and destinations.
I got a sneak peak of the new website, which officially launches Wed, Jan 11, and learned a little more about what Four Seasons is planning for 2012.
According to hotel execs, the new website "has been a significant initiative for us and we will have invested more than $15 million over three years on a new content management system, redesign, development, new content and ongoing updates." The new design and layout was created based on user experience, consumer research and focus groups "to better understand how guests interact with us online," said the hotel group.
So, what's the new platform look like?
For starters, Four Seasons is placing a lot of emphasis on its social media. The luxury brand, which has its own corporate Twitter and Facebook page, as well as individual hotel pages, will introduce Twitter, Facebook and TripAdvisor feeds with real-time updates from guests on all hotel website pages [see photo]. The new website will also be more dynamic, incorporating images and video specific to the destination.
In addition to the social media push, Four Seasons is also wrapping in more "experiences" to each property page. You'll still find typical information - hotel amenities, a booking engine and property information - as well as content that helps define the uniqueness of the hotel or resort.
Using the Four Seasons Hong Kong as an example, the new hotel page offers information on surfing in Hong Kong, taking the Tram tour, and learning Tai Chi from a local instructor.
I got a sneak peak of the new website, which officially launches Wed, Jan 11, and learned a little more about what Four Seasons is planning for 2012.
According to hotel execs, the new website "has been a significant initiative for us and we will have invested more than $15 million over three years on a new content management system, redesign, development, new content and ongoing updates." The new design and layout was created based on user experience, consumer research and focus groups "to better understand how guests interact with us online," said the hotel group.
So, what's the new platform look like?
For starters, Four Seasons is placing a lot of emphasis on its social media. The luxury brand, which has its own corporate Twitter and Facebook page, as well as individual hotel pages, will introduce Twitter, Facebook and TripAdvisor feeds with real-time updates from guests on all hotel website pages [see photo]. The new website will also be more dynamic, incorporating images and video specific to the destination.
In addition to the social media push, Four Seasons is also wrapping in more "experiences" to each property page. You'll still find typical information - hotel amenities, a booking engine and property information - as well as content that helps define the uniqueness of the hotel or resort.
Using the Four Seasons Hong Kong as an example, the new hotel page offers information on surfing in Hong Kong, taking the Tram tour, and learning Tai Chi from a local instructor.
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