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GCC paper industry market worth $700m per year, says Paperworld Middle East organizer

Recent market research reveals the GCC paper industry has a market value of about $700m per year. At a breakdown, UAE accounts for over $400m of this, with Saudi Arabia accounting for another $220m, while Kuwait, Qatar, Bahrain and Oman account for approximately $65m between them.

Having identified this untapped market Paperworld Middle East is looking forward with enthusiasm to its second event which will take place next year from March 6th to 8th. A wide range of companies have already confirmed their key locations for the 2012 edition with hundreds of brands and products on board. Here is a sneak preview into what is already shaping up to be yet another significant event within the Paperworld brand family.

German companies Lamy and Schneider, who were original Launch Partners for the inaugural edition of Paperworld Middle East, are once more amongst the first exhibitors to join the fore for the 2012 edition in Dubai. Both companies will be showcasing their range of high quality writing instruments.

Durable, long term exhibitor in Frankfurt, has now also confirmed its presence for the Dubai show, with the intention of utilizing it as a platform to further explore the regional marketplace. As one of the leading manufacturers of office organisation and presentation media worldwide, the 80 year old DURABLE trade mark has been symbolic of high-class products for filing and sorting, clipping and binding, as well as in the fields of information and presentation.

Another German company, Sigel, winner of the reddot design award 2011 for its stylish Conceptum notebooks, will once again present its range of trendy business products in Dubai.

In addition, Messe Frankfurt is delighted to have recently received the news that the German Federal Ministry of Economics and Technology will fund an official German Pavilion for Paperworld Middle East 2012. This means that many more German exhibitors can be expected next March and augurs well for the long term future of the show.

As well as German brands Lamy, Schneider and Sigel, many more companies will return for a second year running to the newly launched Paperworld in Dubai.

Premium quality brand Grandluxe, all the way from Singapore will showcase again its diaries, calendars, leather accessories and stationery products, which are available in a variety of languages, including English, Arabic, Chinese, Spanish, etc.

German manufacturers Olympia (machines and office equipment) and Dokumental (ink), Multichem from the UK, as well as major paper manufacturer Asia Pulp and Paper (APP) are also returning once again for the 2012 edition.

New in the market is nu:co, who have set up base in both the UK as well as Hong Kong. Their nu: label encompasses notebooks, filing products and journals both for business and academic customers. They plan to utilize the Dubai event as a launch pad for their products to the Middle East market and to spread further awareness on their relatively new brand.

Other new exhibitors for the 2012 event include Kotsonis Envelopes, Shanghai M&G and Crown Ball Pen.

A range of Back to School manufacturers will present their 2012 collections with a strong representation from the Mediterranean. Some companies with this line of products which will be represented at the event include: Paxos (Greece) one of the initial Launch Partners of Paperworld Middle East, Sun Ce (Cyprus), Hakan Canta (Turkey), First Kid and Dubai Library Distributors (UAE-based manufacturers).

As well as First Kid and Dubai Library Distributors exhibiting in the Back to School category range, other local players joining once more for Paperworld Middle East in Dubai are: Farook International Stationery, who boasts 3 manufacturing plants in the UAE and exports a wide variety of stationery products to over 80 countries; Al Gurg Stationery who is the leading local distributor of world renowned brands such as Edding, Nightingale and 3M; Al Dana Décor, supplier of book binding materials; Capital Envelopes, manufacturer of over 1 billion envelopes per year in Dubai, and many more!

India will once again feature a strong participation with 14 companies already confirmed, including India's largest chain of greeting and gifting stores Archies, who is returning for the second year running, as well as school stationery manufacturer Hindustan Pencils, known for their Nataraj brand which is currently producing 6.4 million pencils daily and 2.3 million erasers.

The world's leading fair for paper, office supplies and stationery products is enjoying successful geographical expansion. The Middle East edition which recently launched in Dubai enjoyed much success and is building up for a bigger and better show in 2012.

Paperworld Middle East is the first of its kind show to focus on the same product groups as the well-established Paperworld in Frankfurt, such as office supplies, school articles, wrapping, office paper and films, gift articles, household paper and films and greeting cards. It will furthermore feature a separate section on the remanufacturing and imaging industry.

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