Ramdev bets big on retailing ayurvedic products

Baba Ramdev-promoted Patanjali Ayurved Ltd aims to reach every household by 2012 with open market distribution of its products and also by selling them through swadeshi seva kendras. The ayurvedic company launched open market operations today in the eastern and north-eastern regions of the country with Ramdev's close aide Acharaya Balkrishnan asking people to use swadeshi products. Click here for Cloud Computing Also Read Related Stories News Now - Domestic news of the week - Anna Hazare joins anti-dam agitation in Uttarakhand - Hazare, Ramdev to fight graft together - Baba Ramdev to sell swadeshi products - Ramlila verdict: Jethmalani demands Chidambaram's resignation - Ramdev asks people to vote for BJP, CPI Open market operations has already been launched in north India. Balkrishnan said at present the four manufacturing units in Haridwar have a capacity to process 1,000 tonnes of raw materials, rolling out 500 products in medicine, food and cosmetics and toiletries. "We are currently processing 250-300 tonnes of raw materials for all categories of products. Our last year's turnover was Rs 450 crore," he said. So far Patanjali products were available only in Patanjali branded stores and arogya kendras. Now, the company will also distribute products at kirana stores across the country. Moreover, Patanjali also proposes to establish 1 lakh swadeshi seva kendras in rural India by self-help groups to sell products.