VARANASI: Gone are the
days when women, while shopping for Eid-ul-Fitra, used to choose heavy
and overworked attires. If the shopkeepers of the city are to believed,
the trend of smart and sober dresses is back. According to Aman-ul-Haq,
owner of a shop at Nai Sarak, cotton and cotton-silk dress materials
have captured the market and are selling like hot cakes this festive
season.
"Women are preferring comfortable clothes with less work on them keeping the humid weather in mind. Printed cotton dress materials with embroidery and hint of sparkle are most in demand," he informed.
With Eid just a few days away, prominent markets of the city are witnessing heavy rush of men and women purchasing clothes for the occasion.
While a number of showrooms and shops at Nai Sarak, Dalmandi, Godowlia, Gurubagh have come up with the new stock, huge number of makeshift shops can also be seen at Nai Sarak and Godowlia markets catering to a particular section of customers.
"Cotton-silk dress material, ranging from Rs 800 to Rs 2000, is the priority of an average customer. There are few takers for sarees this season. Most of the dress materials are purchased from Surat and Bombay," informed Saif, another shopkeeper at Nai Sarak area.
This year, shopkeepers are witnessing a remarkable shift from readymade garments to dress materials paving way for the tailors to earn some money during this festive season. "Customers are buying sober dress materials and then putting in additional effort of designing from a tailor or boutique of the city.
Additional attributes like matching metal beads, 'kaudi', colourful buttons are purchased to prepare stylish salwar kameez," informed Saif. According to Prakash, a tailor in the city, almost 40 to 50 additional customers throng in each day to get their dresses stiched.
"Women are coming up with their own designer ideas and all we have to do is stitch the dress according to their demand," he informed. Tailors in Dalmandi, Nai Sarak, Chetganj, Lahurabir are also confirming heavy rush of customers. While different markets of the city are selling all kinds of dresses, Dalmandi market is also flooded with huge varities of 'burqas'.
"Women are preferring comfortable clothes with less work on them keeping the humid weather in mind. Printed cotton dress materials with embroidery and hint of sparkle are most in demand," he informed.
With Eid just a few days away, prominent markets of the city are witnessing heavy rush of men and women purchasing clothes for the occasion.
While a number of showrooms and shops at Nai Sarak, Dalmandi, Godowlia, Gurubagh have come up with the new stock, huge number of makeshift shops can also be seen at Nai Sarak and Godowlia markets catering to a particular section of customers.
"Cotton-silk dress material, ranging from Rs 800 to Rs 2000, is the priority of an average customer. There are few takers for sarees this season. Most of the dress materials are purchased from Surat and Bombay," informed Saif, another shopkeeper at Nai Sarak area.
This year, shopkeepers are witnessing a remarkable shift from readymade garments to dress materials paving way for the tailors to earn some money during this festive season. "Customers are buying sober dress materials and then putting in additional effort of designing from a tailor or boutique of the city.
Additional attributes like matching metal beads, 'kaudi', colourful buttons are purchased to prepare stylish salwar kameez," informed Saif. According to Prakash, a tailor in the city, almost 40 to 50 additional customers throng in each day to get their dresses stiched.
"Women are coming up with their own designer ideas and all we have to do is stitch the dress according to their demand," he informed. Tailors in Dalmandi, Nai Sarak, Chetganj, Lahurabir are also confirming heavy rush of customers. While different markets of the city are selling all kinds of dresses, Dalmandi market is also flooded with huge varities of 'burqas'.
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