BRIT Awards guests experience RFID wristbands

ID&C supplied The BRIT Awards with security wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.
Held at London’s 02 Arena last Tuesday 21^st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.
6 million viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay, Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele brought controversy to the night when TV cameras picked up the double BRIT winner’s ‘hand gesture’, after her acceptance speech was cut short, and boy band winners One Direction thanked the BBC Radio 1 listens for an award that was sponsored by Capital FM!
Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”
“We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, it’s great to know our wristbands played a part in the successful production.” – added Wilkey.
ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID technology, which is expected to be used at a number of major festivals in the UK this summer